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Are you passionate about driving growth through data-driven marketing strategies? Do you have a proven track record of optimizing digital advertising campaigns and maximizing ROI? If so, we're looking for a Performance Marketing Specialist to join our dynamic team. In this role, you will play a pivotal role in shaping our digital marketing efforts, driving customer acquisition, and ensuring our brand reaches its full potential in the online space.
Responsibilities:
Campaign Strategy and Execution: Develop and implement performance marketing strategies across various digital channels, including but not limited to, paid search, display advertising, social media advertising, and email marketing.
Data Analysis: Regularly analyze campaign performance, identify key metrics, and use data-driven insights to optimize and refine marketing initiatives.
Budget Management: Manage marketing budgets effectively to ensure maximum return on investment while meeting revenue and growth targets.
A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and audience targeting.
Additional Information
Career Level
Year of Experience
Job Specializations
Qualification:
Bachelor's Degree in Marketing, Business, or a related field. A Master's degree is a plus.
Proven Experience: A minimum of 3-5 years of experience in performance marketing, with a track record of managing successful digital advertising campaigns.
Data-Driven: Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Facebook Ads Manager, and marketing automation platforms.
AdTech Proficiency: Familiarity with ad platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.